Photo of Eric Brey

Dr. Eric Brey, Ph.D.


Phone 715-232-2567
Office 448 Heritage Hall

Eric T. Brey, Ph.D., is a Professor in the School of Hospitality Leadership at the University of Wisconsin-Stout where his work focuses on leveraging analytics to guide the implementation of customer-centric strategy.  He has been recognized as an AT&T Technology Fellow, a visiting professor for the Association of National Advertisers, and an extraordinary marketing mind by HSMAI while being quoted in international media outlets including Forbes, Business Week, China Post, USA Today, New York Post, Washington Post, and CBS News. He has received numerous scientific awards for his research and has been published in various top-tier journals including Cornell Hospitality Quarterly, International Journal of Hospitality Management, Tourism Management, and Journal of Travel Research. 

As a scholar-teacher passionate about supporting industry, he’s served as an expert witness and had the privilege of working with the American Resort Development Association, British Virgin Islands’ Chamber of Commerce, Dalhoff Thomas Design Studio, Destination Marketing Association International, Empresas Bern, Intercontinental Hotels Group, Institute of Real Estate Management, Jinling Hotels & Resorts, Medinah Country Club, Methodist Hospitals, RVC Outdoor Destinations, United States Golf Association, and the Women’s Foodservice Forum amongst others. Eric received his Ph.D. from Purdue University and currently serves as a global advisor for the golf, club, and resort industries in the area of member feedback strategies.