The future of digital marketing is rapidly changing and it has led to the creation of a new type of professional who understands marketing and the technology that drives a business's marketing efforts. UW-Stout's Bachelors of Science degree in Digital Marketing Technology is designed to provide you with the skills and expertise necessary to thrive in the ever-changing digital world.
Digital Marketing professionals are sometimes called Marketing Technologists, but there are a number of other titles for people with these skills. Marketing Technologists must be well versed in areas such as HTML5 / CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation and multimedia.
Program Overview
The program's multi-disciplinary approach combines applied theory and hands-on learning to explain digital marketing strategies, tactics and tools, including the:
- Creation of original content that employs marketing research to achieve organizational goals for digital distribution.
- Development of web applications utilizing industry standard markup, protocols and languages.
- Evaluation of processes related to user analysis, design, development, and implementation.
- Use of data to support dynamic user interaction with digital content.
- Design and implementation of information and navigation plans using the principles of information architecture.
Whether you are a recent high school graduate, two-year transfer student or looking to change careers, our highly flexible program will prepare you for a career as a marketing communications specialist, media planner, market research analyst, social media specialist, web developer, webmaster, multimedia developer, marketing strategist, SEO diagnostics consultant, e-commerce manager, creative developer or web traffic analyst.
"Digital Marketing Technology is the future. You will be pushed, you will find success and you will be rewarded."
-- Abby FawcettB.S. Digital Marketing Technology
STEM OPT Extension Advantage for International Students.
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Qualify for Prior Learning Credit.
Earn college credit for your non-traditional education and experiences. Prior Learning Credit can be granted for other valuable experiences you've had such as AP classes, volunteer work, military service, professional development and more.
Application
To apply for the on-campus and online Bachelor of Science degree in Digital Marketing Technology, you need to apply to UW-Stout.
Financial Aid
Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.
Transfer Students
Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program."
Upon the completion of the program, the student will attain the following outcomes:
- Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
- Develop web applications utilizing industry standard markup, protocols, and languages.
- Demonstrate and employ the use of data to support dynamic user interaction with digital content.
- Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
- Design and implement information and navigation plans using the principles of information architecture.
- Analyze, implement and evaluate outward facing communication systems and their usage.
- Employ and evaluate processes related to user analysis, design, development, and implementation.
- Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
- Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.
This multi-disciplinary degree focuses on the marketing technology. The program emphasizes the application of theory to practice and will require a cooperative work experience with an approved employer. The program's professional core (41 credits) draws from a number of academic disciplines including
- Information and Communications Technology
- Business
- Computer Science
- Cross Media Graphics Management
- Management
Students will take elective courses from these disciplines and have added flexibility to develop a secondary area of vertical depth. Using those flexible credits to achieve a minor will be encouraged. To the best of our knowledge, this is the first B.S. degree in Digital Marketing Technology offered in the United States.
Employment
UW-Stout's Digital Marketing Technology program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Program graduates can find employment as:
- Marketing Managers
- Search Marketing Strategists
- Green Marketers
- Market Research Analysts and Marketing Specialists
- Advertising and Promotions Managers
- Public Relations Specialists
- A host of new jobs that are emerging as a result of the changes taking place
Time to Degree
Full-time students averaging 15 credits per semester will be able to complete the degree in four years. Additionally, UW-Stout offers a number of courses during winter and summer breaks that students may take to meet their four-year graduation schedule. Articulation agreements with UW Colleges and other two-year schools may allow transfer students to complete the degree in as little as two years.
DMT Advisory Committee
| Sara | Anger | Career Development Manager | Career Services |
| Cami | Banger | Lecturer | UW-Stout Hospitality & Technology Innovation |
| Bryan | Barts | Career Services Director | UW-Stout |
| Allexx | Bolander | Field Operations Program Analyst | Johnson Controls |
| Abby | Fawcett | Digital Marketing Professional | Thomas-Reuters |
| Mark | Fenton | Program Director | Business Administration Program, UW-Stout |
| Kristal | Gerdes | Department Chair | HRTM Programs, UW-Stout |
| Karen | Hager | Senior Marketing Manager Activation | Bobcat Company |
| Bethany | Henthorn | Co-op Edu & Internship Program Manager | UW-Stout |
| Daryl | McNutt | Owner | New Moon Ski & Bike |
| Pat | Meuers | Vice President, Web Delivery-Digital Solutions | FindLaw (Thomson Reuters) |
| Chad | Monson | Vice President, eCommerce & Digital Marketing | EcoWater Systems, LLC |
| Dale | Mord | Owner | Rogue Productions |
| Juan | Ramirez | Regional Recruiter | Fastenal |
| Laura | Reisinger | Assistant Professor | UW-Stout Hospitality & Technology Innovation |
| Greg | Rettler | Ecommerce & Digital Marketing | Armor Animal Health |
| Jonathan | Robinson | Quality Assurance Tes Engineers | JAMF |
| Tony | Tellijohn | Managing Partner - President | Akton Interactive, MNSearch, Professional in the Field |
| Kevin | Tharp | Professor | Digital Marketing Technology Program, UW-Stout |
| Kate | Travis | Digital Marketer | Collegis Education |
| Pam | Vaver | Program Director- DMT | Digital Marketing Technology program- UW-Stout |
| Scott | Vaver | Senior Lecturer- Business | UW-Stout |
| Daniel | Freedman | Dean- CSTEMM | UW-Stout |
