B.S. Hotel, Restaurant and Tourism Management

Are you interested in the business of making memories?
Degree Type Bachelor of Science
Careers & Salaries Annual Employment Report
Delivery On Campus

UW-Stout's Bachelor of Science in Hotel, Restaurant and Tourism Management (HRTM) delivers real-world experiences to build the knowledge and skills you need to launch a successful hospitality career. We'll prepare you to be a creative and responsible manager ready to adapt to a wide variety of situations in today's rapidly changing society.

Our industry-experienced faculty will provide you with specialized hands-on instruction in the hospitality business. You'll learn the financial and operations management skills required to operate hotels, restaurants, amusement parks, clubs, resorts, and tourist destinations in the U.S. and around the world. 

B.S. Hotel, Restaurant and Tourism Management program launches careers in hospitality management to operate hotels, restaurants, amusement parks, resorts, and tourist destinations. / UW-Stout

Our School of Hospitality Leadership programs (HRTM, Golf Enterprise Management, and Real Estate Property Management) include the same core courses to provide you with a flexible hospitality background to pursue a specialized field of study. Our HRTM curriculum was recently updated in response to industry and alumni feedback to include more emphasis on customer analytics, revenue management, competitive pricing, and organizational development.


Program Overview

View program plans, credit requirements and course descriptions.


Faculty and staff are highly skilled, caring individuals. Your academic and career success, self-growth and leadership development are their primary goals. They are committed to providing you with the personal attention you need to succeed in a variety of hospitality management settings, including: 

  • Hotel and Resort Operations
  • Vacation and Tourism Promotions
  • Culinary and Restaurant Careers
  • Event and Conference Planning
  • International Hospitality Guest Services
  • Hospitality Law, Liability and Risk Assessment
  • Product Development

Choosing the right program is critical to your success in this competitive industry. UW-Stout houses one of the oldest (established 1968) hotel, restaurant, and tourism management programs in the world. Graduates furnish the managerial talent needed by resorts, hotels, restaurants, private clubs, government tourism agencies, and convention bureaus.

Hotel, restaurant, and tourism management is one of the largest and fastest-growing industries in the United States. Each year, leisure time increases for thousands of Americans, and the demands on the hospitality industry are growing. Existing lodging and dining facilities are expanding and new businesses are developing to accommodate the increased demand for hospitality services.

"UW-Stout has taught me the fundamentals of what it takes to be a leader in a diverse community both on and off campus. UW-Stout has helped me be career-ready through the various activities and extracurriculars that it has to offer. The hands-on learning experience gives students an advantage with real-life scenarios."

-- Josh Nowak
B.S. Hotel, Restaurant, and Tourism Management
B.S. Real Estate Property Management

Use the Request Information form to receive a program summary and learn more about the Bachelor of Science in Hotel, Restaurant and Tourism Management.

Request Information

New HRTM Scholarship

Alumni of the HRTM program have established this scholarship in honor of Professor Philip H. Mcguirk. This award is available for all freshmen and new students to the HRTM program.

"After 41 years of working at UW-Stout in the HRTM program I wanted to do something nice for incoming freshman students. My love for the students, faculty and UW-Stout is as strong today as it was 40 years ago. The students in all my classes were awesome."

- Prof. Philip H. Mcguirk

Award Criteria

For academic year 2020-21, this scholarship is available to:

  • A fulltime, new, incoming freshman enrolled in 12 credits or more
  • Enrolled into the Hotel, Restaurant & Tourism Management program
  • An earned high school or equivalent cumulative GPA of 3.0 or higher
For academic year 2021-22, this scholarship is available to the students who meet the above criteria, in additional to students who transfer into the program with an associate degree from an accredited college. Both customized instruction and on-campus students will be eligible.

Visit the Stout University Foundation Scholarships page for more information on how to apply for a scholarship. It's easy to apply, one application will automatically qualify you for any foundation scholarship which you meet the criteria for. The Scholarship Committee reviews applications and announces award recipients in the Spring. 

B.S. Hotel, Restaurant and Tourism Management Online

Designed with adult learners in mind, our online instruction is one of the leading global hospitality programs.


To apply for the on-campus or online Bachelor of Science degree in Hotel, Restaurant and Tourism Management, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.

Transfer Students

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Mission & Objectives


The primary mission of the Hotel, Restaurant, and Tourism Management program is to remain a leading educational provider of hospitality management candidates. This will be achieved by strategically planning and implementing educational resources that generate graduates who are exposed to a diverse curriculum that encompasses general studies; fundamentals of business administration; and professional courses in hotel administration, restaurant operations, and tourism management.


Offer a program of study with the aim of developing the financial, operational and organizational skills for future managers in the hospitality industry.

  • Demonstrate the fundamental knowledge and skills needed to manage hospitality operations. 
  • Exemplify the business skills necessary to operate and lead hospitality organizations successfully. 
  • Model the communications skills needed to lead in a diverse and globally integrated industry. 
  • Construct an analytical skillset to formulate and execute business decisions in an experience-driven industry successfully. 
  • Critique the fundamental leadership skills needed to lead hospitality organizations in a diverse and globally integrated industry. 
Learning Outcomes

The student learning objectives for the Hotel, Restaurant, and Tourism Management program and approved by the University are:

  1. Analyze major trends and leadership practices in hotel, restaurant and tourism-related enterprises.
  2. Apply accounting, human resource (including both gender and diversity), marketing and management skills to exceed the objectives of hospitality organizations in the operation of their business.
  3. Develop and apply strategies for attracting new guests while retaining existing guests.
  4. Prepare and analyze budgets and financial statements to maximize the profits of hospitality businesses.
  5. Apply the principles of property maintenance and risk management to preserve and enhance the value of hospitality properties.
  6. Develop and enforce operating procedures to ensure hospitality properties are generating maximum sales and profits all while acting in an ethical manner.
  7. Integrate the knowledge and skills obtained in the courses in the hotel, restaurant and tourism management curriculum through practical leadership experiences in the hospitality industry.
Career Opportunities

Entry Positions

The number and variety of companies recruiting graduates continue to increase. Most corporations or companies place graduates in management positions. The amount of training that a new manager will receive is dependent on the complexity of the organization and on the skills of the individual. Other graduates may elect to pursue sales careers or become entrepreneurs. Your success is based on your ability.

The average starting salary of the 2011-18 graduate was between $37,000 - $52,000 based on training position and job secured. As you advance within a hospitality and tourism company, your salary will increase depending on the level of responsibility. Many of our graduates have become general and executive directors of large corporations and are managing millions of dollars.

Companies where graduates hold leadership positions:

Recruiting Sites:

Other Sites:

HRTM Advisory Board

2020 Advisory Board

Ai Asakura International Sales Executive Hilton, Fukuoka, Japan
James Condon Guest Service Manager  InterContinental Hotels Group (IHG®)
Pete  Foster President                                                  Wismin Hospitality / Eastside Hospitality 
Steve Green Principal Sales Specialist – Emerging Innovations  IDeas/SAS Softwate MSP
Pete  Hayda Managing Director, Sales and Marketing Little Nell Hotel Group
Lee Kerfoot Vice President  HREC - Hospitality Real Estate Counselors
Garth  Peterson  Managing Director IDeas/SAS Software MSP
Doug Rohde President                                                  LHR Hotel Managment
Randy  Ruder General Manager and Chairman of  CMAA   Beachpoint Club
Amy  Shahin Director of Sales & Marketing  JW Marriott Mall of America 
Scott  Stuckey General Manager Omni Hotels Louisville, KY
Chris Gaylord General Manager Stout's Island Lodge
Haley Wentz Human Resource Manager Schulte Hospitality Group
Rana Pluemer Management Development Destination Kohler

School of Hospitality Leadership Representatives

Eric Brey Professor/Department Chair UW-Stout 
Kristal Gerdes Professor/CEHHHS Associate Dean UW-Stout 
Betsy Pudliner Associate Professor UW-Stout

Student Representatives

Cara Canady HRTM Student   UW-Stout Student
Maya  Grant HRTM Student UW-Stout Student
Brookelynn Weeks HRTM Student   UW-Stout Student
Student Organizations

Professional Development

The six student professional organizations related to the Hotel, Restaurant and Tourism Management program are:

  • American Hotel and Lodging Association (AH&LA) (Wisconsin Chapter)
  • Club Managers of America Association (CMAA)
  • Hospitality Sales and Marketing Association International (HSMAI)
  • Institute of Real Estate Management (IREM)
  • Professional Convention Management Association (PCMA)
  • Restaurant & Foodservice Management Association (RFMA)

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